From the course: HR Foundations: Redefining HR
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Master internal communications
From the course: HR Foundations: Redefining HR
Master internal communications
- The average US smartphone user receives 46 push notifications every day. The average office worker gets 121 emails every single workday, but the average human attention span is only 8.25 seconds. That's the environment that we're working in when we're trying to craft internal communications. A lot of information, not a lot of patience to consume it. So how do we get people's attention? Here are five ways to help you cut through the noise and deliver internal communications that are designed to be read and understood. Number one, write for mobile. Assume that your reader is consuming your message on their phone. Be ruthlessly concise with clear calls to action and trimmed and efficient copy. Number two, embrace various channels. Meet your employees where they want to be met, email, text messages, intranet, video, and whatever their preferred channels are. Number three, create interactive and engaging content including…
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