Make time for strategy

- [Host] Okay, so in your book, "Making Time For Strategy", first of all, how are we defining strategy or a strategic time here? - [Richard] Yeah, so strategy doesn't have to be corporate strategy. So this is something that we can apply at any level in the organization. And the reason is that I'm talking about the strategic, so what's going to move the needle for you? And let me give you an example. Most of our days we spend basically doing the same old thing. We do the same thing every week or every month, or every time we get a new client or a new project. And so we get caught into the operational, right? Keeping the lights on, turning the machine. And the strategic is going to be what breaks you out of that pattern, builds a new capability, creates a new relationship, basically changes the game for you so that things become easier in the future. I like to say that this idea of strategic time, it's actually your number one KPI for your future success, is your key performance…