From the course: How to Measure LinkedIn Social Selling to Pipeline
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Building a team-wide commitment to social selling - LinkedIn Tutorial
From the course: How to Measure LinkedIn Social Selling to Pipeline
Building a team-wide commitment to social selling
- [Narrator] Social selling initiatives are best achieved when the whole team is a part of it. To create a lasting impact with social selling, it's essential to foster a culture where the entire team is engaged. One of the most effective ways to build this commitment is by making the impact of social selling visible across the whole organization. When team members see that social selling directly contributes to revenue, they understand its value beyond just engagement metrics. So make sure to show the revenue social selling contributes to yearly, quarterly, and monthly. To foster that culture, you should regularly update the teams about the results of social selling. Praise positive social initiatives. Have a common chat group where people active on social are posting their regular posts for internal visibility and share good examples and ideas. Those good example and ideas goes a very long way because everybody in the organization will start seeing the true impact of what your buyers…
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