Build a stakeholder map

I want to talk a little bit about the emotional component here. I think some folks have a feeling that if they try to hack the bureaucracy, their bosses might think that you're trying to undermine their authority or you're trying to circumvent them or their system, or you're going over their head like you're committing some kind of a no-no. Can you tell us to what extent are these fears real and if we have them, what should we do about them? Yes. So my approach there would be to build a stakeholder map, and that's something we recommend in the book. And a stakeholder map is usually such a valuable tool that we explicitly recommend that you never share it with anybody and that you don't put it anywhere that somebody else can find it. Because everybody's got those different perspectives like you're just saying. You may have a boss that is very threatened by you shining, in which case if you really want to see your initiative take hold, the way to do it might be to give your boss credit…