From the course: How to Generate Leads for Your Business With a Podcast
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How to promote your appearances on other podcasts
From the course: How to Generate Leads for Your Business With a Podcast
How to promote your appearances on other podcasts
- Promoting your appearances on other podcasts is key to maximizing your reach, engaging your audience, leveraging the opportunity to connect with new listeners. There is no point in being a guest on a podcast and then not telling anyone about it. Gary Vaynerchuk, entrepreneur and founder of VaynerMedia created a 270-page content creation deck, which you can still find online. In it, he walks us through how to create 86 pieces of micro content from one piece of macro content. What's macro content? This can be your podcast, your blog, or your keynote speech. It can equally be your guest appearance on another podcast. The gist of it is that you can take the recording of your guest appearance and create multiple pieces of content from it. Think video clips, carousel quotes, quote graphics, et cetera, and publish them on your social media accounts, along with copy and links to the episode. Use your social media platforms to announce your upcoming podcast appearances and generate…
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