From the course: Hootsuite Platform Certification: 2 Advanced Uses

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Best time to publish

Best time to publish - HootSuite Tutorial

From the course: Hootsuite Platform Certification: 2 Advanced Uses

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Best time to publish

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(gentle music) - [Narrator] If you felt the sting of sacrificing your most expensive content to the algorithm only for it to fall flat, we feel your pain. That's why we made Hootsuite's Best Time to Publish. It tracks the performance of your past posts to tell you exactly when you should be posting. In Hootsuite Analytics, make sure the right network and account are selected. Then choose the goal that best fits your social media objective. The heat map shows your average performance for the last 30 days. The darker the block, the better you did. We love to see those blocks failed in. Now dig into the results. The engagement rate on the higher end is what you should aim for. Find the best results and the worst and use them to make instant improvements to your schedule. Underneath, we'll show you the top three spots to publish. A quick way to isolate clear winners. Use it to align your most important campaign content.…

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