From the course: Hootsuite Platform Certification: 1 Hootsuite Fundamentals
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Creating content with OwlyWriter AI - HootSuite Tutorial
From the course: Hootsuite Platform Certification: 1 Hootsuite Fundamentals
Creating content with OwlyWriter AI
(upbeat music) - [Instructor] Hootsuite's AI tool, OwlyWriter AI, is like having your own digital assistant. It'll speed up content creation by generating social captions in seconds and inspire you with new content ideas. Over at OwlyWriter, you'll find plenty of options to choose from depending on your needs. If you want to reach more people with high-performing, tried and true content, use OwlyWriter to repurpose it. Select a network. Choose the post you want to reuse, and pick a new caption. To create a caption for a brand new post, start from scratch. Select the network. Enter a subject. The more specific you are, the better your results will be. Then select a tone of voice. You'll always get multiple versions of each caption to find the perfect fit. When you've found the one, create a new post, make any final tweaks to align it with your brand voice, and add media. Social media managers know keeping your…
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