From the course: Hootsuite Platform Certification: 1 Hootsuite Fundamentals
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Content curation with Streams - HootSuite Tutorial
From the course: Hootsuite Platform Certification: 1 Hootsuite Fundamentals
Content curation with Streams
(bright upbeat music) - [Presenter] Finding relevant content to share in your social channels is one of the hardest parts of any social strategy. I'm going to show you how you can use Hootsuite to generate a feast of fresh content that'll update continuously so you can find content to interact with and share to your audience. When you're just getting started, Hootsuite helps you set up streams to discover new content by following hashtags on Instagram and Twitter. But setting up an advanced search will let you target your search by location, exclude unwanted content, and more. Say you're a small bakery looking for mouthwatering pictures from your customers. Set up an advanced Twitter search stream, targeting baked goods or a specific phrase unique to your bakery. Filter out irrelevant words related to the term baked to avoid results that aren't related to tasty treats. There are tons of parameter options. Since…
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