From the course: High-Stakes Presentation Skills for Leaders and Managers
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Building a compelling business case that gets results
From the course: High-Stakes Presentation Skills for Leaders and Managers
Building a compelling business case that gets results
- Have you ever pitched an idea that just didn't get the traction you hoped for? I remember years ago when I tried to convince my boss to invest in new project management software. I focused so much on the technical features that no one seemed interested. It wasn't until I shifted my approach to highlight the time and the money that we were losing that things started to change. So let's make sure that you don't have the same experience. I'm going to walk you through how to build a compelling business case that not only captures attention, but also gets the results you are aiming for. We'll explore the strategies to highlight the real pain points and present data in a way that resonates with decision makers. Instead of diving into the technical details of your proposal, concentrate on the issues that are affecting the business' bottom line, like wasted time, lost revenue, or inefficient processes. If your product or business struggles with churn, you could highlight how the proposed…
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