From the course: Guy Kawasaki on Entrepreneurship

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Gaining followers on social media

Gaining followers on social media

From the course: Guy Kawasaki on Entrepreneurship

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Gaining followers on social media

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- My top tips, cause I [inaudible] track of numbers, my top tips for gaining more followers. First of all, you have to understand, there's only two types of people on social media: people who say they want more followers and the liars, 'kay? Everybody wants more followers. So what can you do to get more followers? Number one, post good stuff. Duh. The reason why people follow people is to get value. If you post good stuff, you give value, you get more followers. What a concept. That's it, we could stop right here. That would be the most important thing. So that's number one. Number two, always embed a video or attach a picture to every post. It'll double engagement. Very important. Number three, be bold. Tell people what you think. Express your opinion. You don't have to be right or wrong, it's what you believe. I mean, it's your social media. I'm not saying you should go off the deep end, but, you know, don't be afraid. If you want to take a stand on vaccination or take a stand on…

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