From the course: Growth Hacking Tips

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Securing media mentions

Securing media mentions

From the course: Growth Hacking Tips

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Securing media mentions

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- A good piece of press coverage has the ability to drive thousands of people back to your website. Plus, that third-party validation from the press gives you a new level of authority, credibility, and brand awareness. Now typically, there are three pieces to securing media mentions. The first is to write a press release. The second is to develop a media list, and the third is to pitch that media. Your press release is what you point the media to. It serves as a way to tell a bigger story and drive credibility for your pitch. Just know that the press release is just one piece of the process. You don't just send a release out on the wire and assume it'll get traction. You have to point journalists to it. Now if you need help creating a release, there's tons of great resources right here to check out. Now after you develop your release, create a media list. Your media list includes local and national reporters, TV…

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