From the course: Graphic Design Tips & Tricks

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Designing a small-space advertisement

Designing a small-space advertisement

From the course: Graphic Design Tips & Tricks

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Designing a small-space advertisement

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- Hi, everyone, John McWade. Today we're looking at a company called Mad About Mud. Dirt bikes, ATVs, trucks, buggies, ground-shaking, bone-jarring motorized outdoor fun stuff. Problem is, their graphics look like they were done in church, and we need to get them looking more like mud. Common design problem, think less about layout and more about making your design look like what it is. Let's have a look. It's a simple ad, clearly presented. Logo at the top, great photo, obvious offer, everything clean, centered, buttoned up. The data's here, but what's missing is pretty obvious. It's that sweaty, growly, mud-slinging vitality. It's too clean. The photo's the muddy part, but it's so small you can't feel that, and all that white around it just puts a hush on everything. Even the logo is too clean. Sharp edges, very neat, so let's get some energy into this thing. Best thing we have is a great photo, so throw everything aside, turn the page sideways, and fill it with photo wall to wall…

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