From the course: Google Ads Essential Training
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Search term reports in Google Ads - Google Ads Tutorial
From the course: Google Ads Essential Training
Search term reports in Google Ads
- [Instructor] I want to show you an additional report that you'll want to review from time to time, and that's your search terms report. To get here, you'll hover over campaigns and under insights and reports, select search terms. This report is essential for understanding if you're attracting the right customers. It's showing you the exact search queries that users typed into Google that then triggered your ads. And again, these queries aren't necessarily the exact keywords that you configured in Google ads because as you know, some keywords might be broad match or phrase match. So this report helps you see how Google decided that a particular search should trigger your ad. On the very left hand side of the table, you have the search term followed by the match type. And this is really helpful for understanding how say your exact matches are competing against your broad match. For example, I can sort by click-through rate and we're going to see that we have pretty high click-through…
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