From the course: Google Ads Essential Training

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Google Ads dashboard

Google Ads dashboard

- [Instructor] Let's take a minute to get familiar with the overall structure of the Google Ads interface, as it can take a while to get used to it. When you first log in, you'll land on your Overview page. Now, most pages in Google Ads can be filtered from a global level all the way down to a very specific view, and you'll do that in the upper left-hand corner with view filters. Here we can select from All campaigns, Search campaigns, or we can choose to create a new view. To the right of that, we can drill in to specific campaigns. Each of these selections will affect what you see on the screen below. Keep that in mind. Every time that you look at this ribbon, you will see specifically the information that you've drilled into. And this is important because if you make a change somewhere on this page, it's going to affect whatever is selected. If you intended to make a change to keywords in a specific ad group, but instead you were looking at all of the keywords across all of your ad…

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