From the course: Global Marketing: Expand the Reach of Your Product and Service Offerings
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US government departments and divisions as info sources
From the course: Global Marketing: Expand the Reach of Your Product and Service Offerings
US government departments and divisions as info sources
- [Narrator] If you cannot afford to conduct your own primary research or purchase secondary market research reports, government websites can indeed be valuable sources of information about global markets. The US Commercial Service, part of the International Trade Administration or ITA, within the US Department of Commerce provides market intelligence, trade data, and export assistance to US companies. Their website offers country commercial guides, market research reports, industry snapshots and trade events information. Along the same lines, US embassies and consulates in foreign countries often maintain websites with information for US businesses interested in exporting or investing in those markets. These websites may include market overviews, trade statistics, business directories, and contact information for local trade associations. Export.gov is a portal managed by the International Trade Administration that provides access to a wide range of resources for US exporters…
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