From the course: Global Marketing: Expand the Reach of Your Product and Service Offerings
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Getting educated about customers in other markets
From the course: Global Marketing: Expand the Reach of Your Product and Service Offerings
Getting educated about customers in other markets
- [Instructor] Have you ever walked into a social gathering where you don't know a single person? It's not a very comfortable feeling. Now, imagine entering a new market without feeling as though you know the customers. It would be just as awkward. Understanding consumers in different countries is crucial for successful global marketing. In this video, you'll learn some common and effective ways you can learn about consumers in other countries. Primary research is when you commission research to answer your specific questions. This could consist of surveys or questionnaires that you design and distribute online to gather direct feedback from consumers about their preferences, needs, and behaviors. Or you could conduct one-on-one or group interviews, either in person, or virtually, to gain deeper insights into consumer attitudes and motivations. Alternatively, you can organize focus group discussions with a diverse group of participants to explore their perceptions and reactions to…
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