From the course: Generative AI for Marketing Professionals

Welcome to the course

From the course: Generative AI for Marketing Professionals

Start my 1-month free trial Buy for my team

Welcome to the course

“

- Hello, my name is Tim Warner, and I'm thrilled to welcome you to this video training course on Generative AI for Marketing Professionals. I've been a Microsoft MVP, technical trainer, and Azure AI expert for over 25 years. More importantly, I have a genuine passion for teaching and simplifying complex technologies, especially Generative AI. We all know marketing today moves at lightning speed, and Generative AI tools are your ticket to staying ahead. From Microsoft Copilot to ChatGPT, Jasper AI to Cloud, this course is packed with practical techniques to help you create compelling content, enhance customer engagement, and streamline your marketing workflows effortlessly. You'll find all the course resources at go.tektrainertim.com/marketing, your one-stop hub for hands-on exercises, examples, and additional learning goodies to maximize your experience. Ready to transform your marketing outcomes with Generative AI? Great, let's dive into our lessons one by one. In lesson one, we explore the transformative role of Generative AI in marketing, address why resistance to AI is natural and how to move past it, and establish clear course objectives with real-world outcomes. In lesson two, we define Generative AI, explore key tools like Microsoft Copilot, ChatGPT, Jasper AI, Gemini, and Cloud, examine marketing applications, and practice creating content with simple prompts. In lesson three, we automate content creation with AI tools, generate visual content for social media campaigns, personalize across channels, create multi-format content for omni-channel campaigns, and maintain your brand voice throughout. In lesson four, we build AI chatbots for customer support and sales, implement social listening for real-time campaign adjustments, create personalized customer journeys, and establish best practices for AI interactions. In lesson five, we identify automation opportunities and existing tools, streamline campaign management with Salesforce Einstein and Microsoft Copilot, build AI workflows for CRM systems, and position AI as your productivity multiplier. In lesson six, we analyze campaign data with Salesforce Einstein AI and Copilot, use predictive analytics for targeting, explore attribution modeling and performance optimization, and build data-driven campaign strategies. In lesson seven, we tailor AI prompts for brand consistency, localize content for different audiences, scale influencer and creator collaboration workflows, and maintain brand integrity across all outputs. In lesson eight, we address privacy, bias, and compliance in AI campaigns, and build customer trust through responsible AI practices and transparent messaging. Let's explore each lesson's contents more deeply in sequential order.

Contents