From the course: Generative AI for Marketing Professionals

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Address privacy, bias, and compliance in AI-powered campaigns

Address privacy, bias, and compliance in AI-powered campaigns

From the course: Generative AI for Marketing Professionals

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Address privacy, bias, and compliance in AI-powered campaigns

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- [Instructor] This is where things get real. No matter how creative your AI output is, if it violates data policy, it's a liability. This slide focuses on practical safeguards marketers must put in place. First, we have data protection. You can't just paste in email lists or CRM exports. Always understand what personal data your AI will see, store, and learn from, and get legal guidance on top of that to be sure you're on the right track. Consent requirements. If you're personalizing with AI, you need explicit opt-in. Under GDPR and CCPA, inferred intent isn't enough. Make it clear and easy to decline. Tool selection. Don't use free-tier AI tools for sensitive work, ever. Stick with enterprise tools that provide logging, control over retention, and data processing agreements. Legal review. AI doesn't exempt you from compliance. If your email copy would have required legal sign-off before, it still does. AI or not. Bias isn't just a technical issue, it's a brand and reputation issue…

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