From the course: Generative AI for Marketing Professionals

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Generate visual content with AI tools for social media campaigns

Generate visual content with AI tools for social media campaigns

From the course: Generative AI for Marketing Professionals

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Generate visual content with AI tools for social media campaigns

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- [Instructor] Here we tackle visual content, graphics and creative assets for social, starting with concept development. Start with ideas, not images. For example, Microsoft Copilot or ChatGPT, most of the AIs can do vision work. You could ask ChatGPT to describe five creative visual hooks for a campaign. You're prompting for the brief. More to the point with image generation, Copilot Designer right at your fingertips in M365. Take your best idea, feed it into Copilot Designer. It generates branded social graphics you can refine or use directly. And I've mentioned this before and I'll continue repeating. Any of these generative outputs from your AI belong to you. You don't have to license them externally. In terms of content adaptation, once you have the image, resize and reformat it with or without AI's help for LinkedIn, Instagram or email banners. Mention this in your prompt or do it in Designer. Brand compliance. Use brand kits, locked templates, and saved colors to keep…

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