From the course: Generative AI for Marketing Professionals

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Automate blog, ad, and email copy with Jasper and Microsoft Copilot

Automate blog, ad, and email copy with Jasper and Microsoft Copilot

From the course: Generative AI for Marketing Professionals

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Automate blog, ad, and email copy with Jasper and Microsoft Copilot

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- [Instructor] In this slide, we'll walk through a typical long-form content automation stack, blog posts in particular. First, we have the research phase. Start upstream, we might use Gemini, for instance, to check what's trending in your space, prompt it for relevant topics, or audience pain points. You're not writing yet, you're narrowing your focus. For outline creation, next, prompt, for example, Copilot and Word to generate an outline. Give it two to three talking points in your goal. Ask for H2s, CTA placement, and tone notes. You're building the skeleton. For our first draft. Now, bring in Jasper AI. Their blog templates are built for marketing. Plug in your brand voice and call to action, you'll get a solid first draft with headings and persuasive structure. Optimization, send the draft to Claude. Ask for readability edits, SEO keyword alignment, or tone adjustments. Claude's great at strategic polish. Use it to level up. The key insight here is that no single tool…

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