From the course: Generative AI for Marketing Professionals

Unlock this course with a free trial

Join today to access over 25,300 courses taught by industry experts.

Key tools for marketers: Microsoft Copilot, ChatGPT, Jasper, Gemini, and Claude

Key tools for marketers: Microsoft Copilot, ChatGPT, Jasper, Gemini, and Claude

From the course: Generative AI for Marketing Professionals

Start my 1-month free trial Buy for my team

Key tools for marketers: Microsoft Copilot, ChatGPT, Jasper, Gemini, and Claude

“

- [Instructor] Now let's talk about tools. The market offers several Gen AI platforms, each excelling at different tasks. Marketers need to know which to pick for specific scenarios. Copilot, or Microsoft Copilot, built into M365 is woven directly into your Microsoft 365 apps, Word, Excel, PowerPoint, Outlook. That integration means it immediately understands your existing content and style, streamlining routine workflows like content drafting, editing, or summarizing. ChatGPT excels at creative ideation. Its flexible prompting capability makes it ideal when you need multiple content angles, variations, or ideas quickly. Think brainstorming new ad headlines, fresh email intros, or alternative social media posts. Jasper is specifically designed for marketers who are working at Scale. Its strength lies in marketing-focused templates, extensive brand voice customization, and efficient collaboration across larger teams, helping maintain content quality and consistency. Claude stands out…

Contents