From the course: Generative AI for Digital Marketers
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Four AI concepts marketers need to know
From the course: Generative AI for Digital Marketers
Four AI concepts marketers need to know
- Before we dive into the AI tools and how you might use them for your brand, it's a good idea to understand some key AI concepts. Let's look at 4, natural language processing, or NLP, computer vision, multimodal learning, and generative AI. I'm going to start with generative AI, since it's a term you've been hearing about a lot. Generative AI describes what happens when a machine is able to produce something original based on a written request. A simple way to think of it is prompt to create. You describe what you want, and the AI brings it to life. How does it do that? Well, generative AI uses natural language processing, or NLP to- in quotations- "understand" the connection between words, so it can predict what might come next. You see, in order to provide a human-sounding output, NLP needs to be trained on vast amounts of data, and that's where large language models, or LLMs, come in. LLMs read or process data from…
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