From the course: Generative AI for Digital Marketers
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AI and video in marketing
From the course: Generative AI for Digital Marketers
AI and video in marketing
- [Instructor] Lights, camera, AI? Video production has always been a complex and labor intensive task because you needed a script, actors, directors, cinematographers, audio engineers, editors, musicians, and of course, a great story. Social media and mobile tech simplified the process, and now, like so many other areas of marketing, it's being transformed by generative AI. Let's begin at the idea stage. You can prompt AI to create a script that your team can then revise, ask it to develop characters and their backstories, use a text to image generator to come up with some cool ideas for sets and decor. You can paste your script into a video creation app like Lumen5, upload images, and the AI will create a motion capture video with text, your images, some stock images mixed in, and music right from the site. You can see a demo of how easy to use Lumen5 is in my Digital Marketing Trends course. Soon, you'll be able to…
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