Fundamentals of a Redesign
With Sean Adams
Liked by 221 users
Duration: 54m
Skill level: Beginner + Intermediate
Released: 8/17/2018
Course details
Most design projects don't start from scratch. Instead, designers are usually asked to reimagine an existing brand. Redesigns can be challenging, but offer some distinct advantages, since you are dealing with clients that know their product and their market. In this course, designer Sean Adams show how to plan and execute a redesign that keeps what's working and jettisons what's not. First, learn how to identify if a change is necessary and understand the difference between a design evolution and a revolution. Sean then explains how to rework existing logos and identities, collateral and publications, and online media such as websites. In chapter three, he discusses the redesign process: from managing a client who may be attached to the old design, to launching the new identity. He closes with a series of case studies from renowned designers who have transformed company logos, packaging, websites, environments, and marketing materials, while remaining true to the original brand.
Skills you’ll gain
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Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Meet the instructor
Learner reviews
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Francisco Belo dos Santos
Francisco Belo dos Santos
Branding, Graphic Design & Creative Direction • Design Thinking & User Experience
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Mons René Andersen
Mons René Andersen
Independent graphic designer. Book design with a twist (book covers, interior layout & illustration)
Contents
What’s included
- Learn on the go Access on tablet and phone
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