From the course: Freelancing Tips
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How to become a thought leader
From the course: Freelancing Tips
How to become a thought leader
- Sometimes freelancers get an itch to move into more of a consulting role, and become a quote unquote thought leader. Thought leaders often get paid great rates to speak at workshops or conferences and share their opinions or expertise, and spend less time as an actual practitioner. You could argue that I'm acting as a thought leader in teaching this course. So how do you become a thought leader? Well it doesn't happen over night. Right there in the phrase thought leader is the secret. Thinking and leadership. To become a thought leader, you'll need to gather knowledge or thought and then lead others with that knowledge. So you'll have to start by becoming an expert on a specific topic, or at the intersection of topics. One of my clients focuses on one aspect of email marketing. User onboarding sequences. That's an extremely specific area, but she was on a mission to be the best in the world at it, and I spent a lot of time applying my experience and product management to running a…
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Contents
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Developing your personal brand2m 36s
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How to answer, "What do you do?"2m 42s
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Which social media platforms to use2m 47s
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Creating a compelling LinkedIn profile2m 35s
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Using LinkedIn to market yourself2m 20s
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How to use testimonials and case studies2m 28s
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Should you be creating content?2m 34s
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Creating a content marketing strategy2m 39s
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How to become a thought leader2m 11s
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