From the course: Foundations of Treasury Management
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Starting with a sales forecast
From the course: Foundations of Treasury Management
Starting with a sales forecast
- A key aspect of treasury management is forecasting and balancing cash collections and cash payments in order to identify the need for and then obtaining bank loans. - And a good cash flow forecast starts with a good sales forecast. - Now creating an accurate sales forecast requires good market and economic analysis, a good understanding of the expected impact of the marketing plan, intelligence about what competitors are expected to do, and familiarity with time series statistical forecasting models. - Hey, we're simple accountants so the best we can do for you in this course is to make you aware of a few factors that should be remembered when creating a sales forecast. - Now, three of those factors are the historical and seasonal trends, the impact of current plans, and changes in the competitive economic environment. - Let's work with a simple numerical example. - Spencer Company had sales last year of $1000.…
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