From the course: Excel for Business Analysts

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Using business analytics for sales prospecting

Using business analytics for sales prospecting - Microsoft Excel Tutorial

From the course: Excel for Business Analysts

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Using business analytics for sales prospecting

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- [Instructor] One of the biggest areas in business that's been affected by business analytics is marketing. And since we're here on LinkedIn Learning, I'd be remiss if I didn't talk about some of the data and the tools that you can use through LinkedIn. Now in particular, I want to highlight two key tools: the LinkedIn Sales Navigator, and the LinkedIn Marketing Campaign Manager. So the LinkedIn Sales Navigator lets us go through and identify potential prospects in our industry, and then reach out to them, try to connect with them, message them, et cetera. The nice thing about the LinkedIn Sales Navigator, though, is not only can we search for kind of the usual types of people, let's say we were interested in folks who work with an engineering firm, or people who are CEOs or things like that, we can do this type of basic search. But, we could also go through and do more advanced searching. For instance, we can add in…

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