From the course: Employee to Entrepreneur

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Thinking bigger

Thinking bigger

One wonderful way to build a successful business is to reverse engineer it. Start with the biggest possible vision you can have in your mind. What are you seeing? Multiple locations, hundreds of employees, an international grassroots movement, and a non-profit arm of the business. Do you see products or services partnerships or do you see it staying small, cozy, manageable? That corner store that generations of people come to every summer. The ice-cream that everybody talks about. The exclusive product or service that's only available to a very few people at a very high end? Lots of different business models will work and you'll have a much easier time succeeding if you are working from a vision that motivates you, that inspires you. So throwing practicality and logic to the wind for a moment, go ahead and think of the best possible outcome. Five years from now, 10years from now, 20 years from now, 100 years from now, do you want your business to still be in business? Or are you…

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