From the course: Email Marketing Foundations
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Planning and scheduling email campaigns
From the course: Email Marketing Foundations
Planning and scheduling email campaigns
- [Instructor] Email campaigns are where your content ideas come to life. They can be a series of three emails welcoming new subscribers and introducing them to your business, or a more complex series of automated emails after a customer purchases a product. Email campaigns are not isolated events, but rather, part of a broader marketing strategy. Planning ensures that your campaigns are timely, relevant, and in line with your marketing objectives. No matter the type of campaign and its complexity, there are some best practices that if you follow, will help you stay consistent, and increase your email campaign's success. The first part to discuss is a planning of the email campaign. An email marketing calendar is a framework that helps you plan, organize, schedule, and execute your email campaigns. You can use a Google Sheet for this. You really don't need anything too fancy, as you can create drafts and schedule your emails all within your email marketing provider, say Mailchimp…
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