From the course: Email Marketing Foundations
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Must use marketing automations
From the course: Email Marketing Foundations
Must use marketing automations
- [Presenter] Let me show you how to save time, resources, and get better results in your email marketing efforts by using marketing automations. The term automation, though might seem only applicable for the big advertisers, applies to even the smallest of businesses, including the solopreneur. First, it's important to know that email automation uses predefined rules to trigger email messages and personalize them based on specific actions customers take or don't take, all using email or marketing automation software. An example is when you automate the welcome email that is sent when a customer signs up for your email list. And don't worry, this is not as complicated as it sounds. This is something that likely your email marketing provider already does. If you plan to use a lot of email automations, definitely be sure the provider you choose has those capabilities for a price that fits your budget. First, I'm going to go over some popular email automations you can start building into…
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