From the course: Email Marketing: Drip Campaigns

Unlock this course with a free trial

Join today to access over 25,300 courses taught by industry experts.

Setting up abandoned-cart emails

Setting up abandoned-cart emails

From the course: Email Marketing: Drip Campaigns

Start my 1-month free trial Buy for my team

Setting up abandoned-cart emails

“

- [Instructor] Abandoned cart emails can be sent when a customer adds a product to their cart on your website but for some reason does not commit to making a purchase. Creating abandoned cart campaigns is a great way to reengage with potential customers who are on the verge of making a buying decision. You may want to offer these individuals an extra incentive whether that be in the form of a discount or an upgrade feature. This can help you improve the overall conversion rates of your marketing campaign. Maybe your customer got distracted or maybe they are having second thoughts about buying your product. Regardless, adding a product to their cart shows that they did have buying intent and you sending them targeted emails can help them to complete that purchase. Let's take a look at a few platforms that offer abandoned cart features and how you can make use of them. The first platform is Squarespace. They offer an…

Contents