From the course: Email Marketing: Drip Campaigns
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Selling through email
From the course: Email Marketing: Drip Campaigns
Selling through email
- [Instructor] How many emails do you send when promoting your product or your service? Is it just the one? Are they long emails, or are they to the point? These tips will help you to find the balance to improve your email conversions. Firstly, you need to ensure that you are promoting paid products often, through your list. Don't fall into the trap of only emailing links to your blog post or other forms of free content. Yes, doing this can help you to build trust with your subscribers, but you also want to get your subscribers used to you selling products to them. Keep in mind, a subscriber may not make a purchase the first time they see your offer. If you are promoting a particular product or service, try promoting it over a series of two or three emails rather than just the one. You may notice a much higher conversion rate. When doing this, don't just resend the same email. Ensure that all emails are slightly…
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