From the course: Email Marketing: Drip Campaigns
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Reengaging with unsubscribers
From the course: Email Marketing: Drip Campaigns
Reengaging with unsubscribers
- [Narrator] When I first started my degree, I remember signing up to a number of different email lists. Some helped me with student finance, others helped me to find special events for students. Needless to say, once I graduated, I unsubscribed from all of the newsletters I no longer needed. People unsubscribing from your database, it's something that's guaranteed to happen. It's better that they unsubscribe than disengage from your emails. List Cleaning is the process of you deleting subscribers who disengage from your emails. Someone who has not opened an email in a while might be worse than someone who decides to unsubscribe. This is because they are a lot less likely to open your emails which can impact your spam score, which lessens the chances of your future emails reaching the inbox of new subscribers. If you offer a subscription business model, either a monthly subscription to your website or gym, for example,…
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