From the course: Email Marketing: Drip Campaigns
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Navigating and selecting CRM software
From the course: Email Marketing: Drip Campaigns
Navigating and selecting CRM software
- [Lecturer] With a number of CRM softwares on the market, how do you know what is the best software for your business? This decision should be based on a number of factors, including how big your database is likely to grow to, the method you choose to build your database, the budget you have for a CRM software, and also special features. Each software has different features so this may influence what software you decide to go with. Let's take a look at some EMO marketing softwares on the market that are available to you. The first CRM software that I wanted to outline is HubSpot. This is one of the more robust CRM softwares in that you can do a lot of things that you can't do in some of the more smaller CRM softwares. This is reflected however, in their pricing. Their starter package goes up, dependent on how many people are on your list or what your list might grow to. This is something that you want to keep in mind, as…
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