From the course: Email Marketing: Drip Campaigns
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Exploring a sales funnel
From the course: Email Marketing: Drip Campaigns
Exploring a sales funnel
- [Instructor] A Sales Funnel is the process you take someone through from not knowing who you are to becoming a customer and hopefully an advocate for your business. Understanding the different phases of a Sales Funnel is important to creating effective drip campaigns. By identifying where a customer is in the funnel will dictate what marketing messages they need to receive. The awareness phase consists of people who are hearing about you for the first time. This is their first introduction to your business. When it comes to online marketing, the best way to attract people who may not have heard about you yet is through organic social media, search engine optimization, and online paid advertisements. Generally speaking, your aim should be to convince those at the awareness phase to visit your website and opt into your email list. When consumers are at the interest phase of your funnel they are likely doing some research.…
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