Creating effective landing pages

- [Narrator] Landing pages play a huge role in converting your subscribers. If you notice that you are struggling to convert website traffic into leads or customers, it could be that your landing page needs a few tweaks. A landing page is a single webpage that website visitors will land on after clicking a link. The main purpose of a landing page is to get a website visitor to take a specific action. This could be to make a purchase or fill out a form. When building your email list, one of the best ways to accumulate leads is known as an opt-in page. An opt-in page is a landing page that leaves space for potential subscribers to leave their details and essentially sign up to your list. Let's take a look at how you can create a landing page. There are a number of different options that you have available when you decide to create your landing pages. You could use your own website and create a singular page and use that as your landing page. You might also want to use a separate website such as Leadpages. Leadpages is a premium tool so it will cost you some money to sign up to Leadpages but there are some benefits to using it such as quick loading speeds and also they have already-built templates. When you sign up to Leadpages, you can create landing pages for websites, alert bars, and popups. I'm going to create a landing page. Landing page softwares such as Leadpages usually have an array of different templates that you can utilize and make your own. You can create your own landing page here and start promoting that across your social media and your paid advertisements. In order to ensure your landing page converts subscribers at the highest rate possible, ensure that it loads quickly. If your website takes a long time to load, your webpage visitors are likely to get agitated and click off before taking any action. You can use Google's free page speed insights tool to find out how fast your website currently loads and any suggestions they have to help you improve your loading speed. You also want to make it clear exactly what the benefits of signing up to your newsletter is. I see so many websites that try to gain new subscribers by encouraging people to sign up for updates. The likelihood is your subscribers are already getting a lot of emails from loads of different sources. They don't need more updates from other companies. The way around this is to give a bigger incentive to sign up to your newsletter. You could offer a free ebook, a free course, discount codes, or exclusive offers and deals. Landing pages play a huge role in converting your subscribers. If you notice that you are struggling to convert your subscribers, then use some of these tips and you should start seeing improvements.