From the course: Ecommerce Fundamentals
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Product development is critical
From the course: Ecommerce Fundamentals
Product development is critical
- All the work we've done up until now doesn't matter if people don't want to buy your product. If you have resources to spare, you can keep things secret, manufacture the product, and hope it sells. But most businesses don't work that way. Typically, you need to validate and then refine your idea. A good example of this is a product called the SwitchPod. It's specifically designed for video bloggers. The creators knew that video bloggers have a problem recording themselves. There were some solutions, but the existing solutions would sometimes fail, and the cameras would fall over, not good when recording equipment costs thousands of dollars. So they had a small audience who had a specific problem. They started by making a cardboard cutout. They used this to get an idea for how big their product should be, and they started to get feedback from close friends. Then they started 3D printing different types of plastics and…
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