How to retain your dream client

- How to retain your dream client. If solving the day to day challenges your client faces isn't enough to retain them, what is? What is necessary to prevent being displaced? New value. From quarter to quarter and year to year, you have to create new value proactively. Creating new value requires that you look at your client's business as a strategic partner, develop a roadmap for better future results, and continually make a case for future change. Things like complacency, apathy, unaddressed systemic challenges, or service issues all open up your client to being stolen out from underneath you. The very best and surest way to protect against any of these things is the continual creation of new value. What got you here in this case will get you there. When you won your dream client, you showed up with a compelling reason for your client to change. You built consensus around that change. You worked to help the…