From the course: Drawing Vector Graphics: Hand Lettering
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Hand lettering usage examples - Illustrator Tutorial
From the course: Drawing Vector Graphics: Hand Lettering
Hand lettering usage examples
- [Instructor] Over the years, I've created a lot of hand lettering projects for a diverse range of clients. In this movie, I want to share a handful of them with you so you can get a better understanding of how you can leverage hand lettering to solve a lot of creative problems. So you saw these previously in the movie based off of style, and with every project I approach, I keep in mind a style appropriate for the client or their target audience, and that's no different with everything I'm going to show you here. So the first one is a poster design that I did for Neenah Paper. Now, Neenah Paper was showing up at the same design conferences that I attended. So I approached them, got to know their marketing director at the time, Jamie Saunders, and if you're familiar with that name, you know she's on the podcast I do now. We do a podcast together with two other people and that's a lot of fun. But Jamie was the one I…
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