From the course: Digital Transformation Blockers and Enablers
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Setting a compelling transformation vision
From the course: Digital Transformation Blockers and Enablers
Setting a compelling transformation vision
- If you are driving somewhere entirely new, you'd never set off without the address, would you? The destination. That's what a good vision articulates. A future destination. And I want to share what it contains and how to bring it alive. One of the key reasons that digital transformation projects fail, and 70% of them do, is that a clear vision has not been articulated. Only some people know how to communicate a vision effectively, frame it, and articulate it compellingly. To understand what needs to be in it and what doesn't, first, let us look at what components make a clear vision. Elements of a great vision are that it's scarily exciting. It stirs you and your colleagues, and it is something you are willing to fight for. It must be motivating for all your stakeholders as well as your employees, and it has a clear direction. You absolutely know where you are heading. It must be something you don't yet know how to achieve. Otherwise, that's just objectives. And you only need a…
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