From the course: Digital Marketing Foundations
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Social strategies by platform
From the course: Digital Marketing Foundations
Social strategies by platform
- Social media isn't a one-size-fits-all game. Each platform, whether it's Instagram, TikTok, LinkedIn, X, Facebook, YouTube, or even Pinterest, has its own unique personality, its own set of rules, its own rhythm, and importantly, its own algorithm that decides what content gets seen. To be effective, you can't just blast the same message everywhere. You need to tailor your strategy to each platform and how its particular algorithm works. Think of it like this. Let's start with Instagram and TikTok. These are highly visual platforms. Algorithms here often favor engaging, short-form video, trending sounds, content that sparks quick reactions and shares. This is about authenticity and creativity to get the win, and also using relevant hashtags for discoverability. Next, we have LinkedIn, and this is the professional network. The algorithm here tends to favor content that is insightful, industry-relevant, and sparks professional discussions. Here, videos are also becoming incredibly…
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