From the course: Digital Marketing Foundations
Join today to access over 25,200 courses taught by industry experts.
How to create lean messaging in marketing copy
From the course: Digital Marketing Foundations
How to create lean messaging in marketing copy
- In the fast-paced digital world, you've got seconds, maybe even milliseconds, to grab someone's attention with your marketing copy. People don't read online, they scan. They jump from headlines to images to bullet points. This means, when it comes to your website, your ads, your emails, well, lean messaging wins. So what exactly is lean messaging? It's just copy that is clear, concise, and incredibly focused. Every word has a job to do. There's no fluff, no jargon, no rambling sentences. It gets straight to the point and delivers value quickly. Think about some of the most effective brands, Apple, for instance. Their product's copy is famously lean. A headline for a new iPhone might be something like: Pro. Beyond. Just two words, but they convey power and advancement. Then, they would use a short, benefit-driven sentence and clear bullet points. So with that said, how do you go about creating lean and impactful copy? Well one, you need to know your one key message. For any piece of…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.