From the course: Digital Marketing Foundations
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Case study: Nike
From the course: Digital Marketing Foundations
Case study: Nike
- Let's look at a brand that absolutely dominates the social media arena, Nike. Now, Nike's approach isn't just about selling shoes, it's about igniting cultural conversations and building incredibly strong communities, and they're tailoring all of their strategies by platform. On Instagram, they use awesome visuals and run accounts like at Nike Football to create niche communities. Big campaigns like so win, get massive views and feature athletes alongside music artists, which broadens their cultural appeal. For TikTok, they often have a TikTok first focus, which means they talk collaborate with dozens of native creators for campaigns like hashtag Nike She's Balling, which got billions of views, and they even use branded hashtag challenges and set up TikTok creation booths at events to encourage user participation. On YouTube, they use the Hero Hub Help model. So hero content includes iconic ads, like Find Your Greatness, hub content features series like Athletes Cookbook, and help…
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