From the course: Developing Business Acumen
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Consider how you sell and market
From the course: Developing Business Acumen
Consider how you sell and market
- Different sales and marketing models result in different costs and different levels of profitability. They also drive your revenue differently. You may have one sales model, which is high volume through distributors, and another may be low volume, but they're big consultative sales. What's your sales model? Do you sell directly to buyers, or do you sell to distributors who then sell to end consumers? What kind of selling do you do? Is it consultative where you're sitting down with the customer, understanding their needs and helping them understand how your product or service meets those needs? Or is it bid based where the customers ask a bunch of suppliers for the same item and you have to submit a bid, and the customer chooses the cheapest one? Are you filling out requests for proposal where the customer specifies complex requirements and you and other possible suppliers have to submit a response to that written RFP? Different sales models are driven many times by the way your…
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