From the course: Design Powered by Data: Getting Started with UX Web Analytics (2022)

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A/B testing and experiments

A/B testing and experiments

From the course: Design Powered by Data: Getting Started with UX Web Analytics (2022)

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A/B testing and experiments

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- [Instructor] Building a user experience solely based on one's knowledge and intuition is not always a good idea. Not communicating with your audience and prospective users can be detrimental to the UX design process. Remember, you're building something for an audience, not for yourself. In this lesson, you will learn how to design an A/B test to ensure you collect feedback and information from your users the right way. A/B testing, also known as split testing, has been a buzz word in a lot of industries, especially marketing. However, you shouldn't associate A/B testing with a particular tool or software, but rather treat it as a methodology that if executed correctly can produce an actionable insight. There are a few key steps in designing a meaningful A/B test. Let's go through them. Number one, identify your goal. This is the foundational step of your A/B test. So you want to make sure you get it right. In…

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