From the course: Decision Science Fundamentals

Unlock this course with a free trial

Join today to access over 25,300 courses taught by industry experts.

Step 1: Framing

Step 1: Framing

From the course: Decision Science Fundamentals

Start my 1-month free trial Buy for my team

Step 1: Framing

“

- You know what it's like. It's Wednesday afternoon and suddenly, notification pops up on your screen. Hey, quick question. Can you show me the highest converting paid media campaigns from the last 60 days? Ugh. You take a deep breath and sigh. This is the fourth time this week. You've gotten a question like this, and you know you need to respond. However, simply answering this question may not lead you down the path of success. Why is that? Good decision making requires a firm understanding of not only goals and objectives, but also context behind those decisions. By answering a question directly, you are doing a disservice to your colleague, since you didn't know how the information is going to be used in decision making. This carries enormous risk. That's why the first step of prime route is to frame the incoming question. What is the context and what decisions are we looking to instrument? In the example mentioned previously, asking for context can be as simple as saying, did our…

Contents