From the course: Data Science Foundations: Fundamentals

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The evolution of business intelligence

The evolution of business intelligence

From the course: Data Science Foundations: Fundamentals

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The evolution of business intelligence

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- [Instructor] It's an article of faith for me that any organization will do better by using data to help with their strategy and with their day-to-day decisions. But it reminds me of one of my favorite quotes from over 100 years ago. William James was one of the founders of American Psychology and Philosophy, and he is best known for functionalism in psychology and pragmatism in philosophy. And he had this to say, he said, "My thinking is first and last and always for the sake of my doing." That was summarized by another prominent American psychologist, Susan Fisk, as "Thinking is for doing." The point is when we think, the way that our brain works, it's not just there because it's there. It's there to serve a particular purpose. And I think the same thing is true about data and data science in general. In fact, I like to say data is for doing. The whole point of gathering data, the whole point of doing the analysis is to get some insight that's going to allow us to do something…

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