From the course: Data-Driven Prospecting for Business Development
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Identify relevant metrics and KPIs
From the course: Data-Driven Prospecting for Business Development
Identify relevant metrics and KPIs
Measure twice and cut once. This proverb reminds you to double check your work before you cut into valuable material. Don't worry, this isn't a course on woodworking. However, this proverb is relevant in business development as it reminds you to slow down and plan carefully so your key performance indicators, or KPIs, are actions that help you engage with your most valuable targets. In this lesson, you will learn how to pick the right metrics and KPIs so that you can understand if your prospecting strategies are effective or not. In my experience, these measurements help you make better decisions for your book of business, so you're spending time on trying to engage with the most ideal customers. The key performance indicators or KPIs you track will vary depending on your industry and company objectives. In order to pick the right metrics, I recommend you start by setting a prospecting goal. Ask yourself the question, “Am I trying to break into a new market or grow an existing…
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