From the course: Data-Driven Prospecting for Business Development

Boost sales with data-driven prospecting

From the course: Data-Driven Prospecting for Business Development

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Boost sales with data-driven prospecting

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What if you could, with certainty, know that your prospecting efforts are yielding results? In a world where prospects have more access to information than ever before, and there is plenty of competition to displace, salespeople use data to bring greater value to prospecting efforts. Rather than throwing spaghetti at the wall and hoping it sticks, data-driven prospecting gives you the necessary tools to stand out from the crowd by serving a perfectly al dente plate of value with every action you take to win a prospect. Hi, my name is Erika Martinez Garcia, and I've been building relationships with new and existing clients for years. The first time I leveraged data to help my sales process, I learned that I couldn't just hit the dial button and cross my fingers in hopes for the best. Data-driven strategies helped focus on opportunities that would convert so that I consistently achieved my quotas. This also allowed me to quickly grow my career. In this course, I'll go over the fundamentals of data-driven prospecting, finding and managing relevant data, applying analytical tools and techniques, and finally, executing and assessing your prospecting initiatives. Ready to grow and make more money? Let's go!

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