From the course: Data-Driven Product Management
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Analyzing experiment results
From the course: Data-Driven Product Management
Analyzing experiment results
- [Instructor] Once you started your experiment, you should be able to begin analyzing the results. In this video, we're going to look at experiments conducted in both VWO and Amplitude, and see what we've learned from our experiment. Let's start with VWO since that's where we created our experiment in the previous video. Now, since we just started it, we really don't have any data. So let's go ahead and just look at this sample data. In this experiment, we added social proof, like reviews and endorsements on the signup page to see if we'd get more conversions. Let's see if they're correct. So you can see I have my control, which is the regular website and my social proof. And then we have these different metrics on the side. So when we created our experiment, we only used one metric, but in this example they have five different metrics that they can track. So you can actually go through these different ones. Now note, whether or not people pay for their subscriptions was the main…
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